the actual crew

john

FOUNDER

I’m excited to see how my knowledge and expertise can help your company grow into its full potential!

EXPERTISE
MARKETING
BRAND STRATEGY VIDEOGRAPHY
PHOTOGRAPHY

My outdoor career started by working retail at the local gear shop at 16. From there, summers through college saw me raft guiding and kayak instructing in western North Carolina (while hanging onto the winter gear shop gig).

The raft guide and party scenes provided a lot of fun life experience…but it could only last so long. I got sober in my mid twenties and began to shift my outdoor industry experience in a more career-focused direction. This shift lead to a role in product design for ALPS Mountaineering.

Several years of experience from ALPS led to a new opportunity as product manager and brand manager at HKD Global. HKD (based in Hong Kong) is one of the largest tent manufacturing companies in the world. I was able to spend months at a time in our factories in Bangladesh while working with a worldwide team to develop product lines through innovative design. My time traveling in Hong Kong, China and the rest of Southeast Asia also kickstarted a new love of photography.

After several years with HKD, I came back to the US full time to take on a new role with ust (formerly ultimate survival technologies). As the new brand manager for ust, our goal was to create an entirely new brand direction and future for the once successful (but dated) camping and survival brand. We wrapped up the re-branding process and launched an incredibly successful new brand direction at Outdoor Retailer in summer of 2021. With this chapter coming to a close, I knew it was time for me to enter this new endeavor of Actual Outdoors.

john’s life and career story

MORE ABOUT

FOUNDER

lyndsey

Hi Friends, I'm Lyndsey—Graphic Designer, Illustrator, Outdoor Enthusiast, and All-Around Creative.

EXPERTISE
BRAND IDENTITY DESIGN
GRAPHIC DESIGN
CREATIVE DIRECTION
CREATIVE STRATEGY

I approach design and creative thinking with the spirit of exploration. I specialize in creative strategy, brand identity design, digital and print design, and illustration—bringing brands to life by aligning their mission, vision, values, and personality with visuals that stand the test of time. Trends come and go, but intentional, authentic, meaningful design lasts.

My goal is to create a collaborative experience—where we work together to bring your brand to life.

When I’m not at my desk, find me practicing yoga, making pottery, or adventuring in the woods or on the water—I’ll likely be paddling, hiking, fly fishing or watching some birdies.