ILLUMINE COLLECT
PROJECT SCOPE
brand strategy • brand identity design package • social media template design • email template design • brand look book • brand partnership deck • apparel collection design
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• brand values
• brand voice/tone
• mission statement
• vision statement
• brand positioning
• logo
• icons
• typography
• color palette
• brand pattern
• design elements
• style guide
• brand guidelines
• 4 illustration apparel designs
• 7 social media templates
• email design template
• brand look book
• brand partnership deck
BRAND STORY
Illumine Collect sells t-shirts, hoodies, jackets and more! They partner with a different nonprofit each month and donate 20% of each purchase to that nonprofit.
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Make the outdoors more accessible, sustainable, and welcoming by showing people what’s possible through community connection and involvement with causes that matter.
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Make adventure-inspiring apparel to build outdoor communities that give back.
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Community
Connection
Adventure