ILLUMINE COLLECT

PROJECT SCOPE
brand strategy • brand identity design package • social media template design • email template design • brand look book • brand partnership deck • apparel collection design

  • • brand values
    • brand voice/tone
    • mission statement
    • vision statement
    • brand positioning
    • logo
    • icons
    • typography
    • color palette
    • brand pattern
    • design elements
    • style guide
    • brand guidelines
    • 4 illustration apparel designs
    • 7 social media templates
    • email design template
    • brand look book
    • brand partnership deck

BRAND STORY

Illumine Collect sells t-shirts, hoodies, jackets and more! They partner with a different nonprofit each month and donate 20% of each purchase to that nonprofit.

  • Make the outdoors more accessible, sustainable, and welcoming by showing people what’s possible through community connection and involvement with causes that matter.

  • Make adventure-inspiring apparel to build outdoor communities that give back.

  • Community

    Connection

    Adventure